Good design is a dialogue...

Creativity should never be dogmatic. Yet some designers are beholden to their own way of working, their own style and their own ideology. We see good design as a dialogue; a collaboration between your vision and our expertise. It’s why we never begin a project until we have a precise understanding of your ambitions. Then we scrutinise the nuances of the local environment and examine ways to maximise the commercial success of your project.

Cost conscious,
timeline sensitive

A good brief. A well-planned project. A sound understanding of your ambitions. These are the ingredients that lead to clear fee proposals and minimal abortive work. We embrace the fact that every site requires a slightly different approach.


Big Picture Design was founded in 2008 by James McCracken. Having worked at large multidisciplinary consultants James set up Big Picture with the aim of creating a responsive practice that is design lead and commercially aware.


Our close team is agile by design. With many busy multidisciplinary agencies it’s easy for the nuances of a project to get lost in translation. As a Big Picture Design client you talk directly to the senior professionals involved in making your project a success – from briefing to completion. And for large projects we can seamlessly add valuable scale to our team thanks to our partners

'Big Picture have been a trusted design partner for several years. Their attention to detail and creative design solutions are appreciated by the Hopkins team and our customers’